This video is from the University Sales Education Foundation Did you know that less than 40 universities or colleges offer a degree in sales? Read on to see what programs exist to improve your sales and your firms. Find USEF online at www.LinkedIn.com
Certification Headquarters is the alter ego of MRERF, the charitable education Foundation. CPMR and CSP are what we DO. We certify that our graduates are professional sales people and professional manufacturers Representatives. They EARN their designations. Graduates prove they can employ the techniques they are taught in our programs. Their personal designation tells the world that they have gone the extra mile to be a reliable business partner.
If you are not sure that our program is right for your firm, ask to audit a class. We know that once you have seen what CPMR and CSP offer, you will want everyone you know to participate.
We are so confident of both CPMR and CSP that we offer Money Back Guarantees on both programs. No one has ever asked.
Tell us what you need. And we will help you find a solution.
CPMR and CSP Certification Headquarters
Building Sales Professionalism Through Certification MRERF is your solution to creating a better salesperson, a better Independent Manufacturer's Representative firm, and even a better Manufacturer. When you participate in our programming, you are building sales professionalism through certification.
Certified Professional Manufacturers Representative (CPMR) The CPMR program is executive education for firm owners or managers, current or future. Participants spend five days in January at Arizona State University for three successive years. The curriculum delves into managing multiple generations, principal relationships, line profitability, succession planning, and much more. Of equal value is the cross-industry networking that helps identify trends in other sectors that may soon be headed to your industry.
Certified Sales Professional (CSP) CSP is a program your salespeople will be glad they attended! Anyone calling on customers will find great value in the program. Three days of instruction, interaction and role-play will energize attendees and increase their productivity and profitability. After the written and verbal exams, successful graduates will thoroughly understand the consultative selling process. The cost of the program and time away from the office will quickly be recouped when graduates put the program tenets into practice.
The CSP designation stands alone, or complements the CPMR designation nicely. Business creation, effective goal setting, time and territory management, and much more are covered in this intense, interactive program. Money back guarantee if you are not satisfied!
Two days. Dozens of ideas. Good decisions do not, by themselves, yield great results. Going to market through Independent Manufacturers Representatives is a good decision. But it is the relationship that will create great results. Relationships between Principals and Reps need attention. Attention to the big picture. Attention to the finer points.
The Manufacturer’s Best Practices program from MRERF meets the needs of both top and middle management and sales/marketing personnel at the factory level. Its goal is to enhance understanding of how to select, manage, evaluate, and profit from your Rep network. Your Reps are the face of your company in the field. You want your firm to be well Represented.
Through lectures and interactive dialog, you will gain a better understanding of:
What the Rep Function is
How Rep firms operate
How to select, train and manage Reps
Finding synergistic partners
Interviewing
Hiring
Creating fair contracts
Evaluating
How to manage and motivate your Rep network
Understanding the culture of each Rep firm
Optimizing the Rep relationship
Communicating with your Reps
Eliminating barriers to sales
Doing business ethically with Reps
Becoming the emotional favorite
What Manufacturers need to do, internally, to get the best results from Reps
By the end of the Manufacturer’s Best Practices program, you will be better able to:
Develop realistic and appropriate expectations
Manage and communicate more effectively with your Reps
Create custom policies from our bare-bones resources to best fit your organization
Who attends?
CEO - How Reps enhance your bottom line?
CFO - Why are you writing commission checks?
RSM - What is your biggest challenge?
Sales support at factory - How to support the Rep network?
Logistics and costs...Manufacturer’s Best Practices Program will be held at the W.P.Carey School of Business at ASU in Tempe, AZ, January 13-14, 2010. The cost is $995.00
Also available…Industry specific sessions can also be arranged in conjunction with your industry’s Rep Association or by contacting the Foundation. Private sessions are also available to expand your organization’s understanding of why your firm goes to market using Independent Manufacturers Representatives.
TESTIMONIALS FROM MANUFACTURERS
"We'll implement many issues learned during the course of this event to improve sales management skills."
"99% applicable. Value to be determined…estimate = priceless."
"Very applicable and high value. The timing is perfect for us. We have added reps over the past year and the info picked up here will help us take the relationship to the next level."
"As a new manager in my organization, I am leaving with numerous tools to help me manage more effectively."
"I took away ideas that I will immediately implement. The course will help my thought process as to how I view my reps and how to manage, coach and motivate them."
"The program did a good job addressing a wide range of aspects of managing reps. Lots of coverage of the hiring process, enhancing relationships, etc. It also has changed the way I will interview rep groups, communicate with my reps and the method in which I establish and measure expectations. Great checklists."
"The program was beneficial in three ways: 1) it was great to hear feedback from other sales managers 2) it brought focus to ideas that were previously “floating” around and 3) I heard ideas and suggestions that were new to me."
George Hayward CPMR Champion Trophy
The second recipient of the George Hayward CPMR Champion Trophy is Dr. Marilyn Friesen, CSP. Marilyn founded MRERF as her doctoral dissertation in 1984. For 22 years she worked tirelessly to help reps help themselves through the CPMR program. Stay tuned for Marilyn's comments on receiving the award.
This award was established April 28, 2009 by the Manufacturers' Representatives Educational Research Foundation (MRERF) called The George Hayward CPMR Champion Trophy.
This award was created to acknowledge and honor the passion and persistence that George Hayward displayed during the development of the Certified Professional Manufacturers’ Representative (CPMR) designation. George coined the term “CPMR Champion” for those people he felt were true believers in the importance of education and certification for manufacturers' representatives. This perpetual trophy will be awarded to future CPMR Champions who follow in George’s footsteps.
The dedication on the back of the trophy reads: “Being an advocate for CPMR was not good enough for George Hayward. George persisted until your level of activity rose to meet his standard. Only then, would George acknowledge you as a CPMR CHAMPION. George Hayward recruited and cultivated CPMR CHAMPIONS around the world culminating in the adoption of CPMR as the educational standard for Reps in Europe and South America under his leadership at IUCAB, the International Union of Commercial Agents and Brokers. In honor of George Hayward’s passion and dedication to advancing CPMR certification, this trophy is dedicated to George and to future CPMR CHAMPIONS.”
George was presented the award as the first recipient of the George Hayward CPMR Champion Trophy by MRERF Board Chair, Tom Wilson, CPMR, CSP in Cincinnati, Ohio on April 28, 2009.
Great Move! George has helped the rep profession tremendoulsy over the years!!!!!!!!!!
Arvada, Colorado 80005 
