Certified Professional Manufacturers Representative (CPMR) is for anyone providing outsourced sales functions to manufacturers, regardless of industry. It is a professional designation earned by an individual, not a firm.

The CPMR program is executive education for firm owners and managers. Participants invest one week annually for three years on campus at Arizona State University. Attendees gain knowledge and insight into operating a business more effectively and profitably.

During the three years of CPMR programming, designation participants create an international network of colleagues with a common body of knowledge and mutual ethical standards. Reaching beyond a single industry and across the profession, the CPMR designation identifies individuals that are committed to being on the leading edge.


CPMR 101 - The opening level provides a structural foundation of what it takes to have a successful Representative firm. CPMR Candidates will learn and review general business acumen skills necessary for developing strong internal, principal and customer relationships.


CPMR 201 - In year two, the level of study goes deeper into the essentials of managing and evaluating the Candidate's firm. These areas include productivity, profitability, human resources, sales management, and fiscal management.


CPMR 301 - In the final year, the level of study integrates material covered in the prior two years and points the Candidates to leading the organization to future sustained success. As a key member of the firm, Candidates learn about financial, strategic and succession planning, as well as principal management.

Since 1989, the Foundation has offered money back to anyone that was not satisfied with their experience in CPMR 101. No one has ever asked.


Still have questions? Call us 303.463.1801

Current CPMR brochure